Marketing matters #5 Lays
Lays comes up with new packing…!
We all must have noticed it…!!
Packs with smiling faces..!
Now by bringing a creative lays pack…!
They have started a trend of this…!!
See this are photos posted by people in instagram with lays packages. It helped to gain gain new momentum in their sales
Now just look at the Instagram posts on the hashtag:- #lays
See above with #lays 633k views. The these many packets are sold. 633 * 1000 = 633000. The the revenue gained will be 31 lacks just by changing package cover
Just by changing their chips pack they have created a new trend…!! Imagine that for the sake of just a picture, how many different Lay’s packs(including flavours which we don't like) will be sold!
Note:- They didn't change the look of ₹5 pack. (because those can't be used for clicking photos.)
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